Art project “Gatsby” is an idea combining digital and social networks, artistic and literary analysis of characters, criticism of personal representation in the modern era. The characters are placed in a different medium. The space is changed of linear unfolding of personal stories (as it is present on paper in the novel) to a discrete intermittent narrative through Instagram posts. For each character in The Great Gatsby, I created a personal Instagram account. On behalf of each of the heroes, plot-important posts continuing the story are periodically published.